Hare are a few tips, or golden rules for sales page design, that will help make sure your design isn't hindering your sales pitch. First up, a few simple design suggestions. We recommend using black or dark gray text for your main body copy on the page. There's a reason why most websites use dark, neutral colors for their body font, and that's because it's easiest to read and doesn't distract from your message. While we're talking about color, we also recommend using a simple color scheme for your sales page. If you include too many colors, it can become distracting for your audience, so try to stick to your brand colors or just a few accents.

There is one place you should definitely color, and that's for your CTA buttons. You want to make that "buy" button as obvious as possible to someone scrolling through your page. A great way to do that is to give your CTA buttons a unique color that you aren't using much of on your page, or maybe something that contrasts with your body copy. You still want to make sure the text on your button is legible, but you want it to be eye-catching.

Let's also talk about photos. Including graphics on your salespage can be a great way to add visual appeal to your page. For the good of the internet, avoid using cheesy stock photos whenever possible. I'm sure you've seen some blog posts online where the main image is a happy woman sitting at a computer, or a joyful man eating a salad…..even when it has nothing to do with the content. Sound familiar? We want to avoid that, so we'd recommend using photos that feel relevant to your topic, and not like they came in a template version of a sales page. If you want to learn more about finding photos or creating graphics, we cover this more extensively in our Teachable Academy course "Create your Content"

Lastly, let's tie everything together by talking about the overall layout of your page. You want to make your sales page easy on the eyes, so think about how you can make it more scannable. The word we use here at Teachable is "munchable," because you want to think about your sales page in bite-sized, consumable chunks. Here are some great ways to make your sales page more munchable: use very clear headers to signpost each section. Vary your text size, and break things up by using larger fonts for headers, by using bullet points to break down concepts, and by using bolding to emphasize key points. Include negative space to make your page easier to read and more inviting. Negative space is the white or background colored space between text and images. Lastly, add images to break up your text. Images will make your sales page seem less intimidating, and they draw the reader's eye. These tips should help you fine-tune your sales page to make it as persuasive and appealing as possible.