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Million Dollar Instructor
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Million Dollar Instructor
Welcome! (7:31)
How to pick your topic (30:55)
How to be an expert (7:31)
Why teaching is so awesome (7:31)
Additional Materials
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Section 1 - Doing your course research
Pick an aggressive launch date (7:31)
Create your rough outline (7:31)
Understand the different forms of content (7:31)
Creating quality content (30:55)
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Section 2 - Choose your course content mix
Screencasting (7:31)
Video production background (30:55)
Audio over slides (7:31)
Alternative content (30:55)
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Section 3 - Put out a pre-release and start testing demand
Pre-sell to test demand (7:31)
Pre-release pricing strategy (7:31)
How to promote your course (7:31)
Get your course on BetaList (7:31)
Why your promo video matters (7:31)
Create a Promo video (30:55)
Prelaunch Case Study: Million Dollar Instructor (30:55)
Using ConvertKit to message your first signups (7:31)
Implementing your pre-launch landing page (10:42)
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Section 4 - Defining your teaching style
Your teaching mindset: Yoda I am not (7:31)
Learning from Khan Academy (7:31)
Developing your own teaching style (7:31)
How to divide up material (7:31)
Deliver on your promises (30:55)
Create mini challenges (30:55)
Create in-depth assignments (7:31)
Some assignment examples (7:31)
Create time for review (7:31)
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Section 5 - Content is king
Plan out your content ahead of time (3:25)
How to create a script (7:31)
How to create great slides (7:31)
Including other useful tools and resources (7:31)
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Section 6 - Content production
Screencasting Materials (7:31)
Screenflow Download and Install (2:19)
Screenflow Updating Preferences and Activation (7:31)
Screenflow How to make Screencasts (30:55)
Screenflow Splicing Video Stopping and Starting (7:31)
Screenflow Adding Media (7:31)
Screenflow Audio Features (30:55)
Screenflow Video Features (3:49)
Screenflow ScreenRecording Features (7:31)
Screenflow Call Out Features (30:55)
Screenflow Annotation Features (30:55)
Screenflow Text Features (7:31)
Exporting Screenflow ScreenCasts (7:31)
Video Production: Getting started (7:31)
Video production: $50 Studio (5:16)
Video production: The Million Dollar Instructor set-up (7:31)
Video production: Full studio set-up (7:31)
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Section 7 - Get your first loyal students
Where to network to gain first loyal students (7:31)
Interacting with students (3:55)
Turn your early adopters into evangelists (7:31)
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Section 8 - Launching Your Course
Define your value proposition (7:31)
Communicate Your Value Proposition (30:55)
Use your story to stand out (7:31)
Case Study: Get your course live (7:31)
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Section 9 - How to grow your audience
Knowing when you're ready for growth (7:31)
Growth Principle #1 - Give something valuable away for free (7:31)
Growth Principle #2 - Build your email list (7:31)
Build your email list exercise (7:31)
Growth Principle #3 - Create a minimum viable course (7:31)
Case Study: User Growth Bootcamp (7:31)
Case study: Bitfountain - From initial growth to 100K potential customers (30:55)
Case Study: Bitfountain - Converting potential customers into paid customers (30:55)
Finding growth (7:31)
Slideshare
Offline Events
YouTube
Kickstarter
Blog and email
Your network
LinkedIn
Quora
Social Media
Mini-Hacks
Discount Forums
reddit
Ebook (Guest Lecture)
Deal Websites
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Section 10 - How to price your courses and make money
Why you should reexamine your pricing (7:31)
Price discrimination (30:55)
Pricing strategy (7:31)
Subscriptions (7:31)
Discounting (6:22)
Multiple products (7:31)
Pricing hack to make more money #1 (1:06)
Pricing hack to make more money #2 (7:31)
Pricing hack to make more money #3 (7:31)
Pricing hack to make more money #4 (30:55)
Pricing hack to make more money #5 (7:31)
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Section 11 - Scaling your course with new products, messaging, and analytics
Scaling your course #1 (7:31)
Scaling your course #2 (7:31)
Analyzing student behavior and advanced messaging (7:31)
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Section 12 - Expert Interviews
Interview with Justin Mitchel (7:31)
Interview with Josh Payne (30:55)
Interview with Caleb Wojcik (7:31)
Interview with Mattan Griffel (30:55)
Interview with Mark Lassoff (30:55)
Interview with David Kadavy (7:31)
Interview with Scott Britton (7:31)
Interview with Paul Solt (7:31)
Interview with Nathan Barry (7:31)
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